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Interview with the CEO
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In 2008, the adidas Group delivered a strong financial performance. Positive momentum in the adidas and TaylorMade-adidas Golf segments propelled the Group to a 9% currency-neutral sales increase and 20% earnings per share growth. 2009, however, will be a challenging year. Nevertheless, the adidas Group is sticking to its “game plan”. With strong market positions around the globe and a full pipeline of exciting new brand initiatives, the Group is ready to take advantage of the opportunities these difficult times present.
Herbert Hainer
CEO and Chairman of the Executive Board
In the following interview, Herbert Hainer, adidas Group CEO and Chairman, reviews 2008 and discusses the Group’s strategic and financial outlook.
