A key strategic priority for future growth in the Training category is adidas’ dedication to complement its best-in-class product offering with revolutionary new consumer experiences that bring to life the adidas vision to be the leading personalised brand in the world. Throughout 2009, Training intensified its activity with athletes and the world’s leading authorities on athlete performance, to bring the benefits of innovation into its concepts and products.
As a result, in 2010, Training will launch its first true 360° concept – adidas Core Performance. This is a total training range designed to help athletes make the most of their workouts. It includes both tips for training and special training collections. Through a digital training website, adidas Core Performance interacts with consumers, providing exercise guidelines and advice on four key training pillars: mindset, nutrition, movement and recovery.
The four pillars are the centrepoint of Core Performance training principles and help encourage the everyday performer to prepare, fuel, train and rest for success regardless of their training goals. adidas Core Performance will be brought to life at retail through in-store support, print media and activated at grass roots level.
In addition, the site showcases a full range of adidas products which have been created to follow the body in all 360° movements while keeping athletes dry and comfortable.