In addition to this, in 2010 Training will continue to put focus on its performance essentials range through fully integrated business models such as Never-out-of-stock and other managed space initiatives see Global Sales Strategy.

Further focus will also be put on improving quality, increasing colour offerings and strengthening in-store marketing support for the range with well-known athletes such as David Beckham and Maria Kirilenko.

Also Women’s Training, spearheaded by the “adidas by Stella McCartney” concept, which fuses performance and style for the active women’s market, remains a strategic priority.

In 2010, new adidas by Stella McCartney collections redefining traditional sports silhouettes such as triathlon and cycling will be launched. In addition, Women’s Training will continue to build on the success of the “Me, Myself“ campaign, which features real women alongside adidas athletes, such as tennis player Ana Ivanovic or basketball star Candace Parker. This will be used to support product lines such as adilibria, Clima and Yatra.