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  • Fit for the Future
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Interview with the CEO

Herbert Hainer, adidas Group CEO, reflects on 2010, discusses the strategic and financial outlook, and explains why the Group is “fit for the future”.

Group Business Performance

In 2010, the adidas Group results improved significantly compared to the prior year. Currency-neutral Group sales increased 9% as a result of growth in the Wholesale and Retail segments as well as in ...

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Interactive Analyst

View the development of various Group key figures from 2001 to 2010

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