Some of the 70,000 volunteers, 6,000 staff and 4,500 technical officials who make London 2012 possible.

SALLY PEARSON - 2011 IAAF World Champion in the 100m hurdles and 2011 IAAF Athlete of the Year.

YOHAN BLAKE - 2011 IAAF World 100m Champion.

JESSICA ENNIS - 2010 IAAF World Indoor Pentathlon Champion.

Believing in their side. The fans that supported the Spanish football team to become European and World Champions.

Believing in their side. The fans that supported the Spanish football team to become European and World Champions.

Spain’s national football team is admired by the whole world for their style of play and the magic they bring to the sport.

Inspired by life, inspiring each other.

SNOOP DOGG - Rapper, singer, record producer and actor.

RICH FRONING JR - Winner of the 2011 Reebok CrossFit Games, “Fittest Man on Earth“.

ANNIE THORISDOTTIR - Winner of the 2011 Reebok CrossFit Games, “Fittest Woman on Earth“.

2011 Reebok CrossFit Games, California, USA.

Reebok and CrossFit – making fitness fun for everyone.

Dustin Johnson discussing the next tee-off with friend and caddie, TaylorMade’s Keith Sbarbaro.

DUSTIN JOHNSON - 2011 Barclays PGA Tour Tournament winner.

RYAN NUGENT-HOPKINS - 2010 Western Hockey League Best Rookie and 2011 Canadian Hockey League Top Draft Prospect.

The next generation of ice hockey enthusiasts.

Walkability – the way we walk.

Style made comfortable – no compromise.

Style made comfortable – no compromise.

Better Cotton Sustainable cotton production initiative.

Engaging with suppliers and producers, in a collaborative way.

The Supernova Sequence 4 was created as part of the Better Place programme.