Major Locations and Promotion Partnerships

The adidas Group sells products in virtually every country around the world. As at December 31, 2007, the Group had more than 170 subsidiaries worldwide with our headquarters located in Herzogenaurach, Germany. Our Group has also assembled an unparalleled portfolio of promotion partnerships around the world, including sports associations, events, teams and individual athletes. Our Group’s most important locations and upcoming sporting events are highlighted on the world map. 

MAJOR LOCATIONS

EUROPE
01 adidas AG Headquarters Herzogenaurach, Germany
02 Reebok European Headquarters Amsterdam, Netherlands
03 Taylor Made Golf Ltd. Basingstoke, Great Britain
04 adidas International Trading B.V. Amsterdam, Netherlands
05 adidas International Marketing B.V. Amsterdam, Netherlands

NORTH AMERICA
06 adidas North America Inc. Portland, Oregon, USA
07 Reebok International Ltd. Headquarters Canton, Massachusetts, USA
08 The Rockport Company Headquarters Canton, Massachusetts, USA
09 Reebok–CCM Hockey Headquarters Montreal, Quebec, Kanada
10 TaylorMade Golf Co. Inc. Headquarters Carlsbad, Kalifornien, USA
11 Sports Licensed Division Headquarters Canton, Massachusetts, USA

ASIA
12 adidas Asian Headquarters Hong Kong, China
13 Reebok Asian Headquarters Hong Kong, China
14 Taylor Made Golf Co. Ltd. Tokyo, Japan
15 adidas Sourcing Ltd. Hong Kong, China

LATIN AMERICA
16 adidas Latin America S. A. Panama City, Panama
17 Reebok de Mexico S. A. de C. V. Naucalpan de Juarez, Mexiko

 For a detailed list of all adidas Group subsidiaries at December 31, 2007, see Shareholdings.

PROMOTION PARTNERSHIPS

01 Africa Cup of Nations 2008, Ghana
adidas Official Partner of Confédération Africaine de Football
02 UEFA Champions League™ Finale 2008, Moskau, Russland
adidas Official Ball Supplier for UEFA Champions League™ (football)
03 UEFA EURO 2008™, Austria and Switzerland
adidas Official Sponsor (football)
04 IAAF Leichtathletik-WM 2008, Valencia, Spain
adidas and Reebok Official Partners of majority of federations including France, Great Britain and Spain
05 NBA All-Star Game 2008, New Orleans, USA
adidas Official Outfitter of National Basketball Association
06 NHL All-Star Game 2008, Atlanta, USA
Reebok-CCM Hockey Exclusive Licensee of National Hockey League
07 NFL Super Bowl 2008, Phoenix, USA
Reebok Official Outfitter of National Football League
08 French Open 2008, Paris, France
adidas Official Partner of Roland Garros (tennis)
09 MLB All-Star Game, New York, USA
Reebok Official Licensee of MLB fan and lifestyle apparel and MLB Official Authentic Collection Footwear Supplier
10 Olympische Spiele 2008, Beijing, China
adidas Official Sportswear Partner
11 Seoul International Marathon 2008, Seoul, South Korea
adidas Official Title Sponsor
12 NBA China Games 2008, Guangzhou and Beijing, China
adidas Official Sponsor
13 Singapur Marathon 2008, Singapore, Republic of Singapore
adidas Official Sponsor
14 Boston Marathon 2008, Boston, USA
adidas Official Apparel and Footwear Outfitter