For the adidas Group, 2007 was truly exciting. Throughout the year, our brands captured the world‘s attention with compelling product and campaign launches as well as top performance of sponsored athletes and teams.
FIRST QUARTER -- 22.01. 
Picture 01 The NHL and Reebok partner to create a technologically advanced uniform system called
Rbk EDGE Uniform System™, which is introduced during the 2007 NHL All-Star Celebration in Dallas, Texas, USA. 26.01. Picture 02
TaylorMade-adidas Golf launches two new drivers, the Burner® and the r7® SuperQuad. They become the PGA Tour’s most popular
new driver models. 04.02. Reebok, as the official outfitter of the NFL, dominates the field at Super Bowl XL I in Miami, Florida,
USA. 18.02. adidas is the official outfitter of the 56th NBA All Star Game in Las Vegas, Nevada, USA. Our Group outfits more starters
than any other company with Tracy McGrady, Kevin Garnett, Tim Duncan and Gilbert Arenas for brand adidas and Yao Ming for
brand Reebok. Reebok athlete Gerald Green wins the popular Slam Dunk contest. 23.02. Brand adidas formalizes its two-divisional
structure with the appointment of Chief Marketing Officers Bernd Wahler (Sport Performance) and Hermann Deininger (Sport Style).
01.03. Reebok celebrates the 25th anniversary of the iconic Freestyle shoe bringing back now-trendy artwork from the late ’80s.
06.03. Picture 03 adidas unveils the new 2007 fully-integrated global brand campaign “Impossible Is Nothing” featuring some of
the world’s most inspiring athletes and their stories.
SECOND QUARTER -- 01.04. Picture 04 adidas by Stella McCartney starts into its sixth season with the fall / winter 2007 collection
introducing Gym Dance as a new category. 04.04. Picture 05 Reebok launches the brand’s biggest campaign of the year “Run Easy”.
This campaign helps to significantly improve US annual growth in the Premier Running line. 23.05. A. C. Milan wins the UEFA Champions League™ final in Athens, Greece, in an all-adidas football final versus Liverpool FC. 01.06. adidas launches its partnership with international humanitarian sports charity Right To Play. Brand adidas, through its employees and the Adi Dassler Fund,
is able to show that sport can truly make the world a better place. 14.06. Picture 06 Winning the 2007 NBA Finals in Cleveland,
Ohio, USA, adidas sponsored Tim Duncan and the San Antonio Spurs take their fourth title in nine seasons. 15.06. Reebok-CCM
Hockey sponsored Sidney Crosby wins two NHL MVP awards and the League’s scoring title.
THIRD QUARTER -- 11.07. adidas and LA Galaxy launch the redesigned Galaxy team uniform and logo for the 2007 season, timed
with Galaxy’s media introduction of international football star David Beckham. 27.08. Picture 07 The German Football Federation
(DFB) and adidas announce the extension of their successful partnership of more than 50 years to 2018. 02.09. Numerous
adidas
and Reebok sponsored athletes win gold at the 11th IAAF World Championships in Osaka, Japan: adidas sponsored pole vaulter
Yelena Isinbayeva, sprinters Tyson Gay, Veronica Campbell, Jeremy Wariner and Allyson Felix as well as Reebok sponsored
heptathlete Carolina Klüft. 07.09. adidas is an official supplier to the 6th Rugby World Cup in France, as well as Principle Sponsor
of the rugby federations of New Zealand and Argentina. 20.09. Picture 08 adidas is announced as Tier One Partner of the London
Organising
Committee of the Olympic and Paralympic Games (LOCOG) 2012. 30.09. Picture 09 The adidas sponsored German
women’s football team wins the FIFA Women’s World Cup final in China against Brazil. 30.09. Repeating his prior year victory in
the Berlin Marathon, adidas sponsored long-distance legend Haile Gebrselassie breaks the world record, clocking 2:04:26.
FOURTH QUARTER -- 04.10. For the eighth consecutive time, adidas AG is included in the Dow Jones Sustainability Indexes.
adidas AG is also again included into the FTSE4Good Index. 10.10. TaylorMade-adidas Golf introduces a new product line of golf
equipment called r7® CGB MAX, comprising a driver, fairway woods and irons. 08.11. adidas AG announces that Dr. Hans
Friderichs is appointed Chairman of the Supervisory Board succeeding Henri Filho. Igor Landau is appointed additional Deputy
Chairman and Dr. Stefan Jentzsch becomes Supervisory Board member. 11.11. adidas presents the new Predator® PowerSwerve
football boot in Paris, France. 12.11. Picture 10 adidas sponsored world number one tennis star Justine Henin wins her 10th title
of the year at the WTA tournament in Madrid, Spain. 21.11. Picture 11 adidas Originals and Diesel enter a four-year product
collaboration
starting in February 2008 by introducing
the first adidas Originals Denim by Diesel collection. 25.11. Sprinter and
adidas athlete Tyson Gay is crowned as World Athlete of the Year by the International Athletic Foundation (IAF). 30.11. adidas
China, the Official Sportswear Partner of the Beijing 2008 Olympic Games, launches the “Together in 2008, Impossible Is
Nothing” campaign. 02.12. Picture 12 adidas and UEFA unveil the adidas EUROPASS, the Official Ball of the UEFA EURO 2008™.
18.12. Kaká is voted FIFA World Player 2007.
