Operational and Sporting Highlights 2007
For the adidas Group, 2007 was truly exciting. Throughout the year, our brands captured the world‘s attention with compelling product and campaign launches as well as top performance of sponsored athletes and teams.
FIRST QUARTER -- 22.01. 
Picture 01 The NHL and Reebok partner to create a technologically advanced uniform system called
Rbk EDGE Uniform System™, which is introduced during the 2007 NHL All-Star Celebration in Dallas, Texas, USA. 26.01. Picture 02
TaylorMade-adidas Golf launches two new drivers, the Burner® and the r7® SuperQuad. They become the PGA Tour’s most popular
new driver models. 04.02. Reebok, as the official outfitter of the NFL, dominates the field at Super Bowl XL I in Miami, Florida,
USA. 18.02. adidas is the official outfitter of the 56th NBA All Star Game in Las Vegas, Nevada, USA. Our Group outfits more starters
than any other company with Tracy McGrady, Kevin Garnett, Tim Duncan and Gilbert Arenas for brand adidas and Yao Ming for
brand Reebok. Reebok athlete Gerald Green wins the popular Slam Dunk contest. 23.02. Brand adidas formalizes its two-divisional
structure with the appointment of Chief Marketing Officers Bernd Wahler (Sport Performance) and Hermann Deininger (Sport Style).
01.03. Reebok celebrates the 25th anniversary of the iconic Freestyle shoe bringing back now-trendy artwork from the late ’80s.
06.03. Picture 03 adidas unveils the new 2007 fully-integrated global brand campaign “Impossible Is Nothing” featuring some of
the world’s most inspiring athletes and their stories.
SECOND QUARTER -- 01.04. Picture 04 adidas by Stella McCartney starts into its sixth season with the fall / winter 2007 collection
introducing Gym Dance as a new category. 04.04. Picture 05 Reebok launches the brand’s biggest campaign of the year “Run Easy”.
This campaign helps to significantly improve US annual growth in the Premier Running line. 23.05. A. C. Milan wins the UEFA Champions League™ final in Athens, Greece, in an all-adidas football final versus Liverpool FC. 01.06. adidas launches its partnership with international humanitarian sports charity Right To Play. Brand adidas, through its employees and the Adi Dassler Fund,
is able to show that sport can truly make the world a better place. 14.06. Picture 06 Winning the 2007 NBA Finals in Cleveland,
Ohio, USA, adidas sponsored Tim Duncan and the San Antonio Spurs take their fourth title in nine seasons. 15.06. Reebok-CCM
Hockey sponsored Sidney Crosby wins two NHL MVP awards and the League’s scoring title.
