Reebok is the official global footwear and apparel sponsor of the 2008 Avon Walk Around the World for Breast Cancer. The brand has developed a special Pink Ribbon collection of sports and lifestyle products. All products carry the symbolic pink ribbon and color. Reebok is donating a portion of the proceeds to the Avon foundation for breast cancer research. The Pink Ribbon RW Cushion KFS running shoe features two of the brand’s leading technologies: Kineticfit System and PlayDry moisture wicking. The Pink Ribbon Swara features an open weave mesh upper for breathability and support and a removable sockliner to accommodate orthotics and DMX foam for the ultimate in cushioning technology.

 

-- REEBOK WOMEN’S LIFESTYLE --

- Freestyle Cities Collection: paris -

Inspired by some of the world’s most famous cities, Reebok’s Freestyle Cities Collection features shoes designed as unique as the cities they take inspiration from. fresh new treatments and colors update this Classic silhouette with its trademark double adjustable straps and pay homage to the international cities of Tokyo, Paris, New Delhi, Madrid, London and New York City.

-- REEBOK MEN’S LIFESTYLE --

- The Voltron Collection -

Reebok’s Voltron Collection will appeal to collectors and fans alike of the popular 1980s animated television series. This line features five of Reebok’s most celebrated Classic models tied in to the five key robot characters of the original series. The Voltron Collection is a key directional and lifestyle story for the brand.

-- REEBOK-CCM HOCKEY --

- CCM Vector U+ Pro Skate and Rbk 7K Sickick Stick -

U-foam technology makes the new CCm Vector U+ Pro Skate an ultra-lightweight, completely thermo-formable and extremely strong hockey skate. This skate also features Reebok’s PlayDry anti-microbial liner to reduce slippage.
The newly designed black & Gold Rbk 7K Sickick Stick is currently being used by hockey superstar Sidney Crosby. The Sickick creates a low kick zone that helps players release the puck faster than goalies can react.

 

-- Reebok --

- Your Move -

Reebok’s “your move” global marketing campaign will support the brand’s commitment to celebrating individuality, while also encouraging consumers to play by their own rules. The “your move” message will be communicated through integrated brand, running, women’s and global football stories.

 

-- REEBOK OLYMPIC GAMES --

- Fuel Yao’s Unlimited Power -

Reebok’s 2008 Chinese marketing campaign “Fuel Yao’s Unlimited Power” celebrates basketball icon Yao Ming’s exciting journey to the 2008 Olympic Games. Running exclusively in China, this integrated campaign will inspire consumers to support Yao on his quest for Olympic success.

 

-- Rockport --

- Live in Rockport -

Rockport’s new advertising campaign underscores the brand’s commitment to style, substance and authenticity. Rockport strives to deliver shoes which make it easy for consumers to go where they want to go, do what they want to do and be who they want to be. That’s what it means to “Live in Rockport”.