2008 is poised to be another strong year for the adidas Group. Based on our current product pipeline and planned marketing initiatives, we expect strong top- and bottomline results despite some negative macroeconomic signals in important markets such as the USA. This year’s two global sporting events, the UEFA EURO 2008™ and the Beijing 2008 Olympic Games, are expected to support development of the adidas segment in 2008. Further progress on the Reebok revitalization process will be another area of particular focus. Compared to the prior year, Group revenue and cost synergies resulting from the Reebok integration will increase. Consequently, we expect to grow currency-neutral sales at a high-single-digit rate for the adidas Group, driven by growth at all our brands. In addition, we project increases in both our gross and operating margins, which will be between 47.5 and 48 % and at least 9.5 %, respectively. Further, we forecast net income attributable to shareholders to grow by at least 15 %.
MAJOR SPORTING EVENTS TO IMPACT 2008 RESULTS
Our
Group’s operating activities will be positively influenced by this
year’s major sporting events: the UEFA EURO 2008™ and the
Beijing 2008 Olympic Games.
As Official Sponsor of the UEFA EURO 2008™, adidas will benefit from this event in terms of positive brand visibility but also in terms of additional sales of adidas football products. As a result, we forecast brand adidas sales in the important football category to increase strongly to a new record level of over € 1.2 billion in 2008. The operating margin of the adidas brand, however, is not expected to be positively impacted by this event as the related top-line growth is projected to be offset by a modest marketing working budget increase.
The Olympic Games will be the most important sports event ever in China, one of the fastest-growing markets for sporting goods in the world. adidas is the Official Sportswear Partner for the Beijing 2008 Olympic Games and the outfitter of 16 National Olympic Committees. As a result, adidas will be the most visible brand during this event, outfitting all technical officials and more than 100,000 volunteers. Further, we anticipate a positive impact on brand Reebok. In China, Reebok will benefit from the partnership with Yao Ming, China’s most prominent athlete. As a result, we expect our involvement in the Beijing 2008 Olympic Games to have a positive long-term impact on the image and sales development of both adidas and Reebok. Supported by this event, we expect the adidas Group to become the market leader in China in 2008. However, we expect no significant sales increase related to the Olympic Games in 2008, as we have only limited opportunities to commercialize products for highly specialized Olympic disciplines. Additionally, event-related marketing costs will lead to a minor marketing working budget increase at both brands.
INCREASING REVENUE AND COST SYNERGIES IN 2008
We have ambitious revenue and cost synergy targets related to
the Reebok integration in 2008. adidas Group revenue synergies
will grow to around € 250 million in 2008 (2007: around
€ 100 million) and are expected to positively impact the sales
development of both the adidas and Reebok segments.
The
majority of revenue synergies will be related to accelerating
sales growth in Europe’s emerging markets and Asia where
Reebok has bought out distributor and joint venture partners.
We also expect adidas to continue to benefit from increasing
revenue synergies. These relate to the further expansion
of adidas’ exclusive relationship with the NBA – particularly
in Asia – as well as to the utilization of the Sports Licensed
division for other licensed products in North America such
as college sports. One-time costs associated with achieving
these synergies are estimated to be between € 15 million and
€ 25 million in 2008 (2007: around € 25 million).
We expect cost synergies related to the Reebok integration to be around € 175 million in 2008 (2007: around € 90 million). This increase will positively impact both cost of sales and operating expense development. We will continue to achieve cost of sales synergies through supply chain optimization. Cost synergies within the Group’s operating expenses will be realized through various initiatives such as joint media buying, office consolidation in Europe and Asia, harmonizing and consolidating our IT systems, eliminating duplicative corporate functions as well as sharing finance and administrative services across the Group. One-time costs associated with achieving these cost synergy targets are expected to remain on a level of around € 70 million in 2008 (2007: around € 70 million). As a result, net cost synergies are expected to rise to around € 105 million in 2008 (2007: around € 20 million).
EXPIRATION OF AMER SOURCING AGREEMENT TO NEGATIVELY
IMPACT HQ / CONSOLIDATION SALES
Sales recorded
in the HQ / Consolidation segment will decrease during 2008,
as a result
of the expiration of the Group’s cooperation agreement
with Amer Sports Corporation in the first quarter. Under
this agreement, the adidas Group sourced product for Salomon
at a fixed buying commission for a limited period in an effort
to support the transfer of Salomon’s business activities to
Amer
Sports Corporation. However, as this agreement includes
margins below the Group’s average, the expiration of this
contract
is expected to have a positive impact on the Group’s
gross and operating margins. However, this impact will be
limited
due to the small size of the business contained in the
cooperation agreement.
SLOWDOWN IN GLOBAL ECONOMIC EXPANSION PROJECTED
IN 2008
According
to the World Bank, growth of the global
economy
is expected to decline in 2008 with a projected GDP
growth rate of around 3 %. Recent turbulence in financial
markets triggered by the US subprime crisis and its spillover
effects are seen as the main catalyst.
In Europe, GDP in the Euro Zone is expected to grow at a level of below 2 % in 2008. Financial market uncertainties, lower exports and a further strengthening of the euro are all expected to hamper growth in the region. Consumer confidence is forecasted to continue to decline mainly due to tight credit and unstable financial market conditions as well as increasing energy prices. The region’s emerging markets will remain largely unaffected by these uncertainties, with GDP growth forecasted to be around 5 %.
In North America, GDP growth is projected to decline versus the prior year to a level below 2 %. Of particular concern is an expected further weakening of consumer spending in the first six months of the year, driven by the persistent challenges of the housing market and continuing high oil prices. A government-sponsored stimulus package, however, is expected to help US consumer confidence improve modestly in the second half of 2008.
In Asia, the region’s most populous countries, such as China and India, are expected to remain the largest contributors to the region’s growth in 2008. Compared to 2007, growth in Asia excluding Japan is likely to slow slightly to a level around 9 %, with consumer confidence in most countries expected to continue to grow strongly despite financial market volatility. For Japan, increased global financial market instability has clouded the near-term outlook and economic growth is projected to slow to a level of no more than 2 %. Sound corporate earnings, rising employment and encouraging export signals are expected to be tempered by a weakening in domestic demand led by lackluster consumer spending.
Growth in Latin America is likely to decline slightly compared to the prior year to a level below 4.5 %. As in previous years, private consumption as well as buoyant exports will be the key drivers of economic growth. Nevertheless, consumer confidence in the region is expected to moderate.
MIXED OUTLOOK FOR THE GLOBAL SPORTING GOODS
INDUSTRY
In 2008, the global sporting goods industry is projected
to grow modestly. Although strong increases are expected
in Asia, Latin America and Europe’s emerging markets, the
US market is forecasted to decline modestly.
EUROPEAN SPORTING GOODS INDUSTRY TO GROW MODERATELY
We expect the European sporting goods market to grow
at a low-single-digit rate. During the first half of 2008, the
industry is expected to largely focus on the UEFA EURO 2008™.
This should provide positive impetus to otherwise slow retail
markets in Western Europe. However, the impact is likely
to be somewhat less than what was initially anticipated due
to the failure of England to qualify. Traditionally, England has
been the region’s largest football licensed apparel market.
Following
the event, regional growth for the sector is likely to
be driven by emerging markets, in particular Russia.
NORTH AMERICAN SPORTING GOODS MARKET EXPECTED TO
DECLINE
In North America, we project a declining market in 2008.
Lower overall consumer spending coupled with promotional
activity
among mall-based retailers and a polarization of price
points are likely to further burden the market. Mixed development
of product categories and distribution channels is expected to
continue throughout 2008. Whereas growth in running and soccer
footwear as well as training apparel is projected to continue, sales
in the basketball and Classics categories are expected to decline.
In addition, we expect the region’s golf market to remain highly
competitive in 2008 as many market
participants introduce new
technologies that capitalize on the recent rulings by the USGA
(United States Golf Association), allowing for a broader interpretation
of adjustability in both metalwoods and irons.
ASIAN SPORTING GOODS INDUSTRY FORECASTED TO
EXPAND FURTHER
The sporting goods market in Asia is
expected to continue to grow at a high-single-digit rate. In Japan,
weak overall private
consumption may affect average selling
prices in the industry. In the emerging markets, especially
China,
the industry is likely to grow at low-double-digit levels
driven by the upcoming Olympics Games in Beijing.
INCREASING TRADE BARRIERS DAMPEN LATIN AMERICAN
SPORTING GOODS INDUSTRY GROWTH
Mid-single-digit
industry
growth rates are expected in Latin America. The
momentum
of the region’s sporting goods industry is projected
to remain intact, but there are concerns related to increasing
trade barriers being implemented in certain markets such
as Argentina and Brazil.
ADIDAS ORDER BACKLOGS (CURRENCY-NEUTRAL)1)
Development by product category and region in %
| Europe | North- America |
Asia | Total | |
| Footwear | 14 | (5) | 29 | 13 |
| Apparel | 20 | 4 |
30 | 20 |
| Total2) | 18 | (2) | 28 | 17 |
1) At year-end, change year-over-year.
2) Includes hardware backlogs.
ADIDAS ORDER BACKLOGS (IN €)1)
Development by product category and region in %
| Europe | North- America |
Asia | Total | |
| Footwear |
11 | (14) | 22 | 8 |
| Apparel |
17 | (6) | 23 | 15 |
| Total2) | 15 |
(11) |
22 |
12 |
1) At year-end, change year-over-year.
2) Includes hardware backlogs.
|
ADIDAS ORDER BACKLOGS (CURRENCY-NEUTRAL)1) Development by quarter in % |
|
![]() |
|
| 1) | Change year-over-year |
ADIDAS GROUP SALES TO EXCEED ECONOMIC GROWTH RATES
Based on our strength in innovation, operational execution and
regional diversification, we are confident that the Group’s net
sales increase in 2008 will again exceed growth rates of the
global economy. We also expect Group sales growth to be at
least in line with the overall development of the sporting goods
industry. Sales in Asia and Latin America are expected
to grow
at double-digit rates due to our strong brand recognition and
growing distribution infrastructure. This increase
is forecasted
to exceed both economic and industry growth rates. Mid- to
high-single-digit growth rates are expected in Europe, positively
impacted by the UEFA EURO 2008™. This expectation
exceeds
projected growth rates for both the economy and the
industry in this region.
Sales in N orth America, however, are
projected to decline
modestly as a result
of the challenging
market environment
and intensified retail competition. This
development is likely to be in line with sector development in
the region.
HIGH-SINGLE-DIGIT SALES INCREASE EXPECTED AT BRAND
ADIDAS
We project high-single-digit currency-neutral sales
growth for brand adidas in 2008. Both the adidas Sport
Performance and adidas Sport Style divisions are forecasted
to grow. In the Sport Performance division, we expect football
to be one of the fastest-growing category in 2008. As Official
Sponsor of the UEFA EURO 2008™, adidas will benefit from
this event in terms of additional sales of football products.
In addition, we expect
strong improvements in the Sport
Performance running, training and basketball categories,
supported
by a compelling pipeline of product launches.
Strong order backlogs and positive retailer and trade show
feedback as well as expected further
own-retail expansion,
for which order backlogs are not included in the order book,
support our ambitious growth expectations
for 2008.
ADIDAS BACKLOGS GROW STRONGLY
Backlogs for the adidas
brand at the end of 2007 increased 17 % versus the prior year
on a currency-neutral basis. This improvement was supported
by adidas’
strength in all major categories. Order backlogs in
Europe were positively impacted by orders for UEFA EURO
2008™ related products. In euro terms, adidas backlogs grew
12 %. Footwear backlogs increased 13 % in currency-neutral
terms (+ 8 % in euros). Double-digit growth in both Asia and
Europe more than offset a decline in North America. Apparel
backlogs grew 20 % on a currency-neutral basis (+ 15 % in
euros),
driven by strong double-digit increases in Asia and
Europe. Hardware backlogs grew at a double-digit rate due to
increases in Asia and Europe.
REEBOK ORDER BACKLOGS (CURRENCY-NEUTRAL)1)
Development by product category and region in %
| Europe | North- america |
Asia | Total | |
| Footwear |
9 |
(30) |
6 |
(12) |
| Apparel |
(13) |
19 |
20 |
3 |
| Total2) | (1) |
(20) |
12 |
(8) |
1) At year-end, change year-over-year.
2) Includes hardware backlogs.
REEBOK ORDER BACKLOGS (IN €)1)
Development by product category and region in %
| Europe |
North- America |
Asia | Total |
|
| Footwear |
6 |
(36) |
(0) |
(18) |
| Apparel |
(16) |
8 |
14 |
(3) |
| Total2) | (4) |
(27) |
5 |
(14) |
1) At year-end, change year-over-year.
2) Includes hardware backlogs.
|
REEBOK ORDER BACKLOGS (CURRENCY-NEUTRAL)1) Development by quarter in % |
|
![]() |
|
| 1) | Change year-over-year |
LOW- TO MID-SINGLE-DIGIT SALES INCREASE EXPECTED
FOR REEBOK SEGMENT
Currency-neutral Reebok segment
sales are projected to grow at a low- to mid-single-digit
rate in 2008. Sales are expected to increase at Reebok, Reebok-CCM
Hockey and Rockport. At brand Reebok, we continue to
focus
on improving the brand’s position in performance sports.
This effort
will be driven by several product launches in Reebok’s
running and women’s categories.
see Reebok Products and Campaigns In addition, product launches in American sports will
highlight additional focus on the key North American market.
Our efforts to broaden
the brand’s lifestyle offering will also
become more visible. We anticipate a positive sales
development
at Reebok-CCM Hockey and Rockport, supported
by the launch of new product lines. Retailer and trade show
feedback, especially in emerging markets, supports Reebok’s
2008 growth expectations.
REEBOK BACKLOGS DECLINE
Currency-neutral Reebok backlogs
at the end of 2007 were down 8 % versus the prior year
on a currency-neutral basis. In euro terms, this represents
a
decline of 14 %. Footwear backlogs decreased 12 % in currency-neutral
terms (– 18 % in euros). This is the result of lower
orders
from mall-based retailers in North America scheduled
for delivery in the first half of 2008. Apparel backlogs grew by 3 %
on a currency-neutral basis (– 3 % in euros). Hardware backlogs
declined at a double-digit
rate due to decreases in the hockey
category. Backlogs at Reebok, however, are expected to
improve
over the course of the year due to an improved product
mix and the launch of the “Your Move” brand campaign.
MID-SINGLE-DIGIT SALES INCREASE EXPECTED AT
TAYLORMADE- ADIDAS GOLF
We expect our strong product
pipeline to help increase currency-neutral TaylorMade-adidas
Golf sales at a mid-single-digit rate in 2008. Growth
will mainly be driven by new product launches including
TaylorMade metalwoods
and irons as well as adidas Golf
footwear
and apparel.
Because the order profile in golf differs from other parts of our Group’s business, we do not provide order information for TaylorMade-adidas Golf. However, trade show performance and ongoing dialog with customers both support our expectation of continued positive development in the segment.
2008 PRODUCT LAUNCH SCHEDULE
| Product |
Brand |
Launch Date |
| Predator® PowerSwerve football boot |
adidas |
Nov. 2007 |
| adiPure football boot |
adidas |
Dec. 2007 |
| UEFA EURO 2008™ Match Ball, EUROPASS |
adidas |
Dec. 2007 |
| adiSTAR Control 4 running shoe |
adidas |
Jan. |
| adidas Originals “Handbags For Feet” collection |
adidas |
Jan. |
| adidas Originals Denim by Diesel apparel collection | adidas |
Feb. |
| Stella McCartney “Golf” apparel collection | adidas |
Feb. |
| adidas Originals “adidas Grün” collection | adidas |
Mar. |
| adiZero CS running shoe |
adidas |
Mar. |
| F50 TUNiT™ football boot |
adidas |
Mar. |
| miCoach training system |
adidas |
Mar./Apr. |
| Women’s Yatra training collection |
adidas |
Jul. |
| adiSTAR Revolt running shoe | adidas |
Sep. |
| Team Signature Creator basketball shoe |
adidas |
Oct. |
| Men’s training adidas TECHFIT™ POWERWEB |
adidas |
Dec. |
| Freestyle Cities Collection |
Reebok |
throughout 2008 |
| Avon Pink Ribbon collection |
Reebok |
Jan./Feb. |
| Hex Ride Rally running shoe |
Reebok |
Feb. |
| KFS Sprintfit II Pro football boot |
Reebok |
Feb.–Jul. |
| Vince Young Electrify SD (American football boot) |
Reebok |
May |
| Voltron Men’s footwear collection |
Reebok |
Jun. |
| Premier Verona KFS running shoe |
Reebok |
Jul. |
| Yao Pump Omni Hex Ride basketball shoe |
Reebok |
Aug. |
| Women’s American football apparel collection |
Reebok |
Aug./Sep. |
| Big Papi 2M (baseball footwear) |
Reebok |
Oct. |
| Rbk OPS 7K Sickick Stick |
Reebok-CCM Hockey |
Nov. 2007 |
| CCM Vector U+ Stick |
Reebok-CCM Hockey |
May |
| Rockport Signature Series |
Rockport |
Mar. |
| Tour Preferred® Red Red und Black |
TaylorMade-adidas Golf |
Jan. |
| Burner® and Burner® TP balls |
TaylorMade-adidas Golf |
Jan. |
| TOUR360 LTD adidas Golf shoe |
TaylorMade-adidas Golf |
Feb. |
| TECHFIT™ POWERWEB adidas Golf apparel line |
TaylorMade-adidas Golf |
Mar. |
| r7® CGB MAX Limited driver |
TaylorMade-adidas Golf |
Apr. |
| r7® CGB MAX Rescue hybrid |
TaylorMade-adidas Golf |
Apr. |
| Tour Burner® TP driver |
TaylorMade-adidas Golf |
Apr. |
| Tour Burner® iron |
TaylorMade-adidas Golf |
Apr. |
GROUP GROSS MARGIN TO FURTHER IMPROVE
In 2008, the
adidas Group gross margin is expected to increase modestly
to a range of 47.5 to 48 %, driven by improvements in all three
brand segments.
Gross margin improvement in the adidas segment will be largely related to further own-retail expansion and an improving product and regional mix.
We also anticipate a gross margin improvement in the Reebok segment due to an improving product mix as a result of the focus on higher-margin product segments. Lower clearance activities as well as an improving distribution and regional mix are also expected to contribute to gross margin expansion within the Reebok segment. Further, for both adidas and Reebok, we will continue our efforts to increase operational efficiency throughout the Group’s supply chain in 2008, which will continue to positively impact cost of sales.
The gross margin at TaylorMade-adidas Golf is also expected to increase, largely driven by an improving product mix and lower clearance activities.
In addition, the expiration of the Group’s cooperation agreement with Amer Sports Corporation in the first quarter of 2008 is expected to support gross margin development in the HQ / Consolidation segment. The continued strength of the euro is likely to have a modest positive impact on gross margin in 2008.
Further, positive gross margin developments in all segments are expected to moderate during the course of 2008, mainly as a result of higher raw material prices, increased freight rates and higher labor costs.
OPERATING EXPENSES TO INCREASE
In 2008, Group operating
expenses as a percentage of sales are expected to be higher
than in the prior year, as a result of increases in all three
brand segments. This mainly reflects increases in the marketing
working
budget as a percentage of sales at both adidas and
Reebok. Operating overhead costs as a percentage of sales are
expected to increase modestly in all brand segments.
MARKETING WORKING BUDGET TO INCREASE
Group marketing
working budget as a percentage of sales is expected to
increase in 2008. Marketing expenses at brand adidas are forecasted
to increase mainly in conjunction with the major 2008
sporting events: the UEFA EURO 2008™ and the Beijing 2008
Olympic Games. Reebok’s marketing working budget is forecasted
to grow as a result of the launch of Reebok’s new 2008
brand campaign “Your Move”.
see Reebok Products and Campaigns The marketing working budget at TaylorMade-adidas Golf
is expected to remain stable as a percentage of sales in 2008.
ADIDAS GROUP 2008 TARGETS
| Currency-neutral sales growth | high-single-digit |
| Gross margin | 47.5 to 48 % |
| Operating margin | at least 9.5 % |
| Net income growth | at least 15 % |
ADIDAS SEGMENT 2008 TARGETS
| Currency-neutral sales growth | high-single-digit |
| Gross margin |
increase |
| Operating expenses as a percentage of sales |
increase |
| Operating margin |
increase |
REEBOK SEGMENT 2008 TARGETS
| Currency-neutral sales growth |
low- to mid-single-digit |
| Gross margin |
increase |
| Operating expenses as a percentage
of sales |
increase |
| Operating margin |
increase |
TAYLORMADE-ADIDAS GOLF SEGMENT 2008 TARGETS
| Currency-neutral sales growth |
mid-single-digit |
| Gross margin |
increase |
| Operating expenses as a percentage of sales |
increase |
| Operating margin |
increase |
Primarily as a result of the anticipated strong retail expansion and growth in the emerging markets, we expect the number of employees within the adidas Group to grow modestly. Accordingly, personnel expenses for the adidas Group will also increase.
The adidas Group will continue to spend around 1 % of sales on research and development in 2008. Areas of particular focus include running, football, basketball and training at the adidas and Reebok brands, as well as golf hardware at TaylorMade-adidas Golf. The number of employees working in research and development throughout the Group will increase in 2008 to support our increasing number of innovation projects.
Accounting effects related to purchase price allocation following the Reebok acquisition are expected to impact Group operating expenses in a range of € 10 million to € 20 million in 2008 (2007: € 12 million).
OPERATING MARGIN TO SHOW IMPROVEMENT
In 2008, we
expect the operating margin for the adidas Group to increase
to at least 9.5 % from 9.2 % in 2007 as a result of operating
margin improvements in all segments. Gross margin improvements
are expected to more than compensate operating overhead
increases as a percentage of sales in all segments.
NET INCOME FOR THE ADIDAS GROUP TO GROW AT LEAST
15%
Net income attributable to shareholders is projected
to grow by at least 15 % in 2008 versus the 2007 level of
€ 551 million. This represents the eighth consecutive year
of double-digit net income growth. Top-line improvement and
an increased operating margin will be the primary drivers of
this positive development. In addition, we expect slightly lower
interest expenses as a result of a reduction in average debt to
also have a positive impact on net income. However, this effect
will be partially offset by a higher tax rate versus the prior year
as a result of small changes in the earnings mix. Minority
interests
are expected to remain broadly unchanged in 2008.
WORKING CAPITAL MANAGEMENT TO IMPROVE BALANCE
SHEET
Operating working capital management is a major focus
of our efforts to improve the Group’s balance sheet.
see Internal Group Management System Our goal is to further reduce operating
working capital as a percentage of sales in 2008. Inventory
management in particular will be an important mechanism for
the realization of further improvements. Optimizing inventory
levels for fast replenishment and rigorous control of inventory
aging are the top priorities for our Working Capital Task Force
in 2008. We also target further improvement in accounts
receivable
by improving collection efforts, and in accounts payable
by optimizing payment terms with our suppliers.
INVESTMENT LEVEL TO BE BETWEEN € 300 MILLION AND
€ 400 MILLION
In 2008, investments in tangible and intangible
assets are expected to amount to € 300 million to € 400 million
(2007: € 289 million). Expenditures will focus on own-retail
expansion
and retail support at brand adidas. In emerging
markets,
own-retail expansion of the Reebok brand will also
impact
investments. Expenditure per brand will be roughly in
line with our sales split.
Around 50 % of total investments in 2008 will be dedicated to controlled space initiatives within the adidas Group. Other areas of investment are the increased deployment of SAP and other IT systems in major subsidiaries within the Group, the further development of the adidas Group Headquarters in Herzogenaurach, Germany, as well as investments for the joint adidas and Reebok warehouse projects in the USA and UK in order to generate cost synergies in the future. The most important factors in determining the exact level and timing of investments will be the rate at which we are able to successfully secure controlled space opportunities and integrate new SAP systems within existing applications. All investments within the adidas Group are expected to be fully covered through cash generated in our operating business.
EXCESS CASH TO BE USED FOR ADIDAS SHARE BUYBACK
In 2008, we expect continued strong cash flows from operating
activities. We intend to largely invest our excess cash of
€ 300 million to € 400 million in the buyback of adidas shares
to support earnings per share growth for increasing shareholder
value.
see Subsequent Events As a result, we expect
net borrowings to be at or slightly below the prior year level.
Cash inflows from operating activities will be used to finance
working capital needs, investment activities as well as dividend
payments. Tight working capital management and disciplined
investment activities are expected to help optimize the Group’s
cash flow in 2008. For 2009 and beyond, we see the potential
for free cash fl ow generation to increase and we are well on
track to achieving our medium-term financial leverage target
of below 50 % (2007: 58.4 %).
EFFICIENT LIQUIDITY MANAGEMENT IN PLACE FOR 2008 AND
BEYOND
Efficient liquidity management continues to be a priority
for the adidas Group in 2008. We focus on continuously
anticipating the cash inflows from the operating activities of our
Group segments as this represents the main source of liquidity
within the Group. Liquidity is forecasted on a multi-year financial
and liquidity plan on a quarterly basis. Long-term liquidity
is ensured by continued positive free cash flows and sufficient
unused credit lines.
see Treasury Consequently, we do not
plan any significant financing initiatives in 2008.
19 % DIVIDEND INCREASE TO BE PROPOSED
We are committed
to maintaining the Group’s dividend payout ratio
corridor
of between 15 and 25 % of net income. At our Annual
General Meeting on May 8, 2008, we intend to propose a
dividend
of € 0.50 per share for the 2007 financial year
(2006: € 0.42). Based on the number of shares outstanding
at the end of 2007, the dividend payout will increase 19 %
to € 102 million (2006: € 85 million), outpacing the earnings
growth of 14 % for the year. This represents a payout ratio of
19 % versus 18 % in 2006, highlighting our confidence in the
Group’s future business performance. However, as a result
of the share buyback program, the total dividend payout
and
the payout ratio could decrease slightly. Going forward, we
expect
the dividend payout to grow broadly in line with net
income
attributable to shareholders.
NO MAJOR CHANGES IN LEGAL STRUCTURE EXPECTED
2008, we expect only minor legal changes within the adidas
Group. Changes in the Reebok segment could arise from the
buyback of Reebok distribution rights, which will be evaluated
on a case-by-case basis in 2008. Buybacks could be realized
in countries where we anticipate long-term growth opportunities
for the Reebok business and the price for a buyback is
reasonable. In the TaylorMade-adidas Golf segment, no major
changes will arise from the divestiture of the Maxfli brand.
see Subsequent Events
AMBITIOUS NON-FINANCIAL GOALS FOR 2008 AND BEYOND
In addition to our Group’s ambitious financial targets for 2008,
we have several non-financial targets to ensure the continued
long-term success of the adidas Group. Major non-financial
developments within the adidas Group in 2008 and beyond are
expected to be:
Controlled space: We intend to increase our controlled space
initiatives
see Group Strategy to at least 30 % of Group sales
by 2010. As a result, we intend to further grow our Group’s
own-retail activities. New openings will concentrate on emerging
markets, in particular Russia. Here, we plan to open over
100 stores for the Group in 2008. We are also extending our
franchise network in countries such as India, Turkey, Korea
and Poland. Our mono-branded adidas and Reebok
store base
in China is targeted to increase to 7,000 stores by 2010 (year-end 2007: around 4,000). In addition, key account initiatives such as
shop-in-shop or similar solutions, especially in the USA and
UK, are an important trend that we plan to extend
substantially
going forward.
Global Operations: As our products are almost entirely manufactured
by independent suppliers, our Group’s Global Operations
function continuously strives to optimize our Group’s supplier
network and implement initiatives to maximize cost efficiency,
reduce lead times and ensure consistently high product quality.
In 2008, we are again committed to further supply chain
improvements.
see Global Operations
Sustainability: As a responsible company, we are committed
to further strengthening our social and environmental performance
in the coming years. For 2008, we plan to further intensify
our outreach to governments in key sourcing countries to promote
social and legislative changes for the benefit of our employees
and our suppliers’ workers. In addition, we strive to improve
the external monitoring of our tier two and three suppliers.
Finally,
we plan to commission external verification of the tools
and processes developed for selecting organic and recycled
materials used in our products.
Branded apparel: We expect to deliver around € 100 million
from leveraging
adidas’ industry-leading branded apparel
know-how to strengthen and expand Reebok’s branded apparel
efforts.
Licensed products: At brand adidas, we expect to generate
around € 100 million of additional sales in licensed products.
Having transferred the NBA contract to adidas, we can further
expand this exclusive partnership more effectively – in particular
outside of North America. We will also focus on utilizing
Reebok’s sales and production capabilities for licensed products
of brand adidas,
particularly in North America.
Regional initiatives: We expect around € 100 million of
incremental
revenue synergies from greater regional traction
in Europe and Asia. This will result from Reebok product
category
initiatives in underdeveloped markets with a strong
existing adidas infrastructure.
Distributor buyouts: We project around € 200 million in
incremental
sales synergies to result from exercising more
control over the Reebok brand around the globe, particularly
in high-growth markets in Asia and Latin America as well as
Emerging E
urope. This will be achieved by buying out distributors
and joint venture partners.
PHASING OF INTEGRATION REVENUE SYNERGIES
€ in millions
| 2008 |
2009 |
|
| Annual revenue synergies |
250 |
500 |
| Average one-time cost per year |
15–25 |
15–25 |
PHASING OF INTEGRATION COST SYNERGIES
€ in millions
| 2008 | 2009 | |
| Annual cost savings |
175 | 175 |
| Average one-time cost per year |
70 | — |
| Net cost savings |
105 | 175 |
GROUP 2009 FINANCIAL TARGETS
| Currency-neutral sales growth |
high-single-digit |
| Gross margin |
46 % to 48 % |
| Operating margin |
approx. 11 % |
| Net income growth |
double-digit |
2009 COST SYNERGIES FROM REEBOK INTEGRATION
During
our integration planning phase, we identified significant annual
cost of sales and operating expense synergy potential. We
expect
to realize the full amount of around € 175 million in
2009. In particular, we project cost savings to come from the
following areas:
Cost of sales: By integrating Reebok into our Global Operations
function, we expect to achieve a cost of sales reduction
through optimized purchasing processes by 2009.
Sales and marketing, distribution, administration and IT:
We have also identified the opportunity to generate operating
expense savings by realizing various initiatives such as joint
media buying, office consolidation in Europe and Asia, harmonizing
and consolidating our IT systems, eliminating duplicative
corporate functions and sharing finance and administrative
services across the Group.
2009 OUTLOOK CONFIRMED
As a result of continued underlying
growth of our brands and the synergies from the Reebok
integration, we expect a strong top- and bottom-line development
again in 2009. We project Group sales to increase at a high-single-
digit rate on a currency-neutral basis. This development
will be driven by continued strength at adidas and TaylorMade-adidas
Golf as well as the ongoing revitalization of the Reebok
business segment. The Group’s gross margin is expected to be
between 46 and 48 % in 2009. Positive effects from an improving
product and geographical mix, own-retail expansion and
cost synergies derived as a result of the integration of Reebok
will be largely offset by increasing
input prices driven by higher
raw material prices, freight rates and labor costs. We also
expect
the Group’s operating margin to increase
to approximately
11 % in 2009, driven by a modestly lower marketing
working budget as well as efficiency gains largely related
to Reebok integration cost synergies. This is expected to lead
to an improvement of the Group’s operating expenses as a
percentage of sales. Net income is forecasted to increase at
a double-digit rate in 2009 as a result of our continuing top-line
growth and improved profitability projected at all brands.